Buyagift Increases Sales With Personalised Email Experience

UK Leader in Experience Days Improves Email Revenues and Engagement by a Offering Tailored Customer Experience

By working with Fresh Relevance, the versatile personalization and decision engine, Buyagift – the UK’s leading provider of experience days, offering a selection of over 4500 experiences online – has significantly increased sales and customer engagement from its email programmes.

Buyagift is using Fresh Relevance to identify browse abandoners and trigger browse abandonment emails automatically. Senior CRM Manager at Buyagift, Charles Kraus, comments: “With Fresh Relevance, we’ve seen a 229% increase in ID rate for our abandonment emails. The amount of triggers that we’ve been able to set up, adapt and improve using Fresh Relevance has been incredibly impactful.” In addition to a 192% uplift in sales per email, Buyagift’s enhanced browse abandonment program has also increased sales per unique website visitor by 913%. 

Buyagift has also improved the relevancy of its product recommendations while cutting down the process of creating email newsletters. “We’ve gone from having to put 12 product recommendations together and a header to essentially just having to create the header. The fact that we’ve been able to automate so much of the process has meant that we’ve been able to focus on so many other projects,” explains Kraus. The results speak for themselves: “We’re seeing a 24% sales uplift when using Fresh Relevance product recommendations in our newsletters compared to manual products.” 

The success of the newsletters and browse emails has encouraged Buyagift to make use of Fresh Relevance in their automated discount emails too. The inclusion of ‘social proof’, displaying how many people have recently browsed or bought that particular product, has sped up the buying process and contributed a 13% increase in sales. 

Kraus reflects on the overall impact of Fresh Relevance: “We’ve seen a 512% increase in sales and Fresh Relevance has been a big part of that.” 

About Fresh Relevance

Fresh Relevance is the versatile personalization and decision engine to optimize the customer experience across channels. We empower marketing, CRM, eCommerce and merchandizing teams to design and execute highly effective personalization campaigns from start to finish – no technical expertise needed. The platform integrates seamlessly with the existing tech stack, joins up data silos and offers powerful solutions to optimize the customer experience across the website, emails and app. The result: improved conversions, customer value and retention. 

URL: freshrelevance.com

Twitter: @Frelevance

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