Major TikTok Stars Join Pop Singer in Their Viral Success!

Check out the upcoming music video from pop music breakout non-binary artist Grace Gaustad (@GraceGaustad) who was recently featured in Rolling Stone, Billboard, WWD, TODAY SHOW and was seen in their massive viral success with famous fans Mick Jagger & Lady Gaga, with their music videos that feature major Tik Tok and social influencers such as Loren Gray, Eva Cudmore, Spencer Wuah, Emma Brooks, and Katie Kelly.

Non-binary singer, songwriter, multi-instrumentalist, and producer Grace Gaustad (@GraceGaustad) is making worldwide headlines for their massive Gen Z audience and music that explores mental health, gender, sexual identity, and self-esteem. Grace is also known for a string of passionate covers including a heartfelt rendition of Hozier’s Take Me to Church which has garnered over 25 million views.  GRACE has already released five episodes in the video series, including the homage to their idol ‘GAGA,’ ‘Everybody’s Friend,’ ‘Beauty and the Beast,’ ‘Old Ways,’ and now the latest release ‘Monster,’ in which the story revolves around a dramatic episode that happened in the past that GRACE revisits after visiting the trickster’s store, where friendship, alcohol and a car accident are part of the plot. The story is connected to the previous ones and embedded in the fascinating visual universe of PILLBX under the visual direction of 2021 MTV VMA Award-winning director Van Alpert.

WATCH THE ‘MONSTER’ VIDEO: HERE

“There aren’t too many 19-year-olds with the vocal firmness of Grace Gaustad” – BILLBOARD

Grace’s sparkling discography has captivated fans worldwide thanks to an undeniable penchant for unflinching lyrics and a raw ability to convey the joy and pain of the human experience, solidifying Grace as the voice of Gen Z in the modern age.

Grace began singing and writing at the age of five, steadily refining their craft with eloquence as they battled a tumultuous youth, ultimately yielding a rich point-of-view that continues to influence Grace’s artistic output into adulthood. The result is a vulnerable and raw catalogue that includes songs focusing on topics ranging from anxiety to trauma, sexuality and depression. One standout is the LGBTQIA+ anthem “Red”, a romantic rumination on coming to terms with one’s identity. Emphasizing Grace’s commitment to the cause, Gaustad’s complimentary venture BLKBX Project offers free mental health services to fans. We would love to set up an interview with you to talk about the cultural phenomenon that is Grace, their new track and video “MONSTER”, and their plans for the next chapter of the one-of-a-kind video series.